Bula! Welcome to Fiji
The heart of the South Pacific, Fiji is blessed with 333 tropical islands that are home to happiness.
Famous for its soft coral diving, white sand beaches and pristine natural environment, Fiji is a leader in eco-tourism. For business travel there is no better place halfway between North America and Asia.
Fiji’s underwater scenery is spectacular and some of the finest, and most accessible dives in the Pacific can be found here. Its reputation as the ‘soft coral capital of the world’ is well justified, and its countless reefs, drop-offs, walls and channels will have even experienced divers and snorkellers ‘ohhhing’ and ‘ahhing’ into their mouthpieces.
Fiji is also a great surfing destination, and now that its surf breaks are open to all, the legendary waves of Cloudbreak, Swimming Pools and Frigates are free to be enjoyed by anyone experienced and brave enough to take them on.
But the beaches – as lovely as they are – are only part of what Fiji has to offer. To get to grips with the national psyche you have to spend some time on the mainland. Two-thirds of the population live in urban centers, and it is on Viti Levu that you’ll find the country’s two cities: Suva, the capital, and Lautoka, a port town reliant on the sugar-cane farms that surround it. Suva’s nightlife and large student population give it a youthful if unexpected vibe.
Those who take their time will discover that there are ample opportunities to stretch the legs and climb a mountain, visit an orchid garden, raft down a river, soak in a hot spring or visit a village. Two islands begging for exploration are Taveuni – known as the Garden Island because of its abundant tropical growth and beautifully weathered mountains – and further south, Kadavu. Life here revolves around the church, the village, the rugby field and the garden. Explorers in these parts are rewarded with meeting some of the warmest and most hospitable people in the Pacific.